Marketing in the Age of AI
What creative leaders should automate—and what they must protect.
Senior marketing & creative leadership
I help brands
tackle tough
conversations.
A senior marketing and creative leader pairing cultural instinct with AI-enabled operating leverage.
Selected work
01 / Wysh Life Insurance
Brand transformation
Make protection feel like possibility.
Built the defining idea, brand identity, positioning, and integrated marketing system around personal “Wyshes”—what customers want to protect or make possible after they die.
3 → 12team-to-output leverage
2024 + 2025most-awarded insurtech recognition
02 / Tide
Crisis response
Make a dangerous trend culturally embarrassing.
Wrote and pitched “Even Gronk knows this is dumb,” then produced the social response within three hours—fast enough to shape the news cycle and help turn the behavior into something teens no longer wanted to share.
“Tide did everything that you’re supposed to do.”Americus Reed · Knowledge at Wharton
03 / The Friskies
Branded entertainment
Turn cat videos into an awards show.
Created and wrote a one-hour streaming comedy special celebrating internet culture, with Michael Ian Black, Angela Kinsey, and the internet’s most famous cats.
04 / K-Y Duration
Experiential activation
Turn a stigma into something people could say out loud.
Concepted an interactive New York Fashion Week vending machine that dropped better prizes the louder people admitted to experiencing premature ejaculation.
About Edwin
I started in the writers’ rooms of The Late Show with David Letterman and Comedy Central, where I learned to understand culture, earn attention in seconds, and deliver great work under pressure.
Those lessons have guided a career building brands and leading marketing organizations across financial services, healthcare, and consumer products. Today, I pair strategy, storytelling, humor, and cultural relevance with AI-enabled marketing operations.
The goal is simple: help teams move faster, scale smarter, and spend more time doing the work only humans can do.
Clio GoldMuse GoldVega GoldWeb ExcellenceFinovate Best of Show
Selected thinking
Creativity, technology, and the human voice.
Master AI Disruption
Building useful leverage without sanding away original thinking.
Harnessing AI for Marketing
A practical operating model for modern marketing teams.
I Turned to AI After My Mother Died
A personal reflection on grief, technology, and human connection.
Leadership experience
2020—NowWysh Life Insurance
Chief Marketing Officer · formerly Chief Creative Officer
2015—2020Marina Maher Communications
SVP, Creative & Cultural Strategy
2013—2015Taylor
VP, Digital Creative Director
2011—2013RedFuse Communications / GHG
VP, Global Creative Director
2007—2011imc²
Creative Director
First actLate Show + Comedy Central
Production, contributing writer, writing team